National Video Opportunity

Nationwide P&R Video Project / Sponsorship Information

Parks and Recreation for High School and College Students as a Career Choice National Promotional Campaign / Video

Initiative of: The Pennsylvania Recreation and Park Society (PRPS) and the American Academy for Park and Recreation Administration (AAPRA)

Purpose:

To expose and encourage high school and college students to the field of parks and recreation as a career path, including the diverse and wide-ranging job fields that fit into this career.

Audience:

High School and College Students, plus their counselors, teachers, families, professors, and other career exploration connections.

Process:

• Create Video, PSAs and supportive social media
• Create nationwide marketing and dissemination plan
• Design supplementary educational materials
• Secure sponsorships to cover this project

Distribution:

• State Affiliates & Partners
• NRPA Networks
• AAPRA Branding & Social Media
• Affiliated committees
• Other: movie theaters, partnerships, website landing page, large city channels, career counseling, university career centers, etc.

Partners:

• AAPRA
• NRPA
• PRPS

Costs:

• Video Costs
• Non-video support costs

Video Details:

• 4-minute finished video
• Focus on unique jobs in the field that may interest young people
• Focus on personal stories of recreation professionals
• Professionally recorded and produced (Blackbird Media)
• Interviewees carefully selected by a panel of professionals

Benefits to Video Sponsors:

• Nationwide reach
• New fresh audience
• Support of a unique initiative
• connection to NRPA and other partners
• Exposure for logo, brand, and business
• Goodwill in supporting an important career field
• Support of a career that impacts economy, recreation, ecosystems, green spaces, leisure activities, community connectedness, and more

Promotion of Video Sponsors (Options):

• In video credits (name and logo)
• On video host website (name and logo)
  • Linked to your homepage
• Mention in nationwide marketing to support video
  • Social, promos, websites, newsletters
• Mention in PRPS SCOOP eNews during roll out
• (May be included in educational materials)

Total Sponsorship Need:

• $40,000 video sponsorships (various levels available)

For more information, please contact:

Tim Herd, PRPS CEO, herd@prps.org