Communicating Bad News: What You Don't Say Could Hurt You

Fee: Free!

~This webinar includes .1 CEU and access to the recorded video for 60 days following the webinar.

When you work within the recreation and park industry, there is no such thing as a typical day. Accidents, acts of violence, personnel missteps and environmental hazards can turn your plans upside down. To make matters worse, reporters always seem to get wind of bad news before you are ready to share it.

What is the best approach when the press starts to call? Could you have taken steps sooner to prepare your stakeholders for bad news?

This informative workshop will examine three types of bad news which typically hit the Recreation and Park industry

• Respond Now! Bad News

• Strategically Communicated Bad News

• Good News Turned Bad

Strategies for handling each type of bad news will be presented, as will the pros and cons of employing certain communication methods.

Bring your bad news scenario with you and you’ll leave this webinar with a comprehensive strategy for communicating it.

Speakers: Leza Raffel

Leza Raffel is the president of the Communication Solutions Group, a full-service public relations firm which provides strategic and crisis support to townships, boroughs and school districts throughout Pennsylvania. She is a regular contributor to Pennsylvania Borough News and the Pennsylvania Firemen. Her company manages the 24/7 crisis communications support line for the Pennsylvania School Boards Association. She is a past speaker for PSATS, PSAB and The League of Municipalities. She has also provided PR services for the Pennsylvania Environmental Council and its watershed partners. 

 
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